140 veces visto

In 1959 the idea of ​​creating a character around coffee was born, and we began to think of a man who would represent pride, sense of belonging and dedication to work, in addition to the determination that characterizes Colombians. This character has been the symbol of our coffee for over 50 years and crossed unthinkable borders in his communication, marketing and brand positioning work, promoting worldwide the efforts and dedication that enable to obtain an exquisite and unique product such as Colombian coffee (shorturl.at/zHKNO).